Design & Dev Studio
Design & Dev Studio
GreenStead was founded by a passionate advocate for sustainable agriculture and aimed to make farm-to-table transactions as streamlined as buying from a major distributor. With a background in hospitality, he understood the frustration of outdated methods and had big ideas for how to revolutionize the space.
Challenge
The food service industry had been long dominated by big distributors, and small farm operations lacked the technical infrastructure to streamline interactions with restaurants directly.
Objective
Develop an MVP and supporting brand for this farm-to-table ordering platform.
Discovering the company and product: We conducted a comprehensive branding workshop with the founder, aiming to identify and articulate their unique story. Our collaborative process included in-depth discussions and brainstorming sessions, culminating in a company name and brand identity that truly reflected their vision. We also led them through a comprehensive set of User Experience (UX) exercises, including user story mapping sessions. These sessions were vital in defining, outlining, and plotting the path for their Minimum Viable Product (MVP). The aim was to pinpoint the most basic version of the product that could be launched while still providing value to their users and meeting their business goals.
Implementing the idea: Our team carefully designed, prototyped, and built the MVP. We also assisted them in developing a launch strategy, focusing on maximizing initial impact and long-term sustainability. Understanding the importance of adaptability in today's market, we coached them on agile methodologies to efficiently collect valuable customer insights and feedback. Those insights were used to prioritize a backlog of development priorities.